A Sellers Wholesale Brand in the Lanes

A strong Sellers Wholesale brand means more action, more interest and ultimately more returns on units that you are trying to wholesale.  A basic way to start building your wholesale brand, as a seller, is to begin to make sure all your units are FRONT pieces:

  • Fresh – good results come from bidders knowing it’s the first time that your units have become available
  • Repped – by the decision maker in your dealership; he can work with the auctioneer to maximize values, & bidders love having immediate answers
  • ON The $ – if your sell rates are constantly high, you’ll see the bidders flock to your units
  • & Title Ready – this shows, at minimum, appreciation to the buyers of your units; they know that they can start selling at once & will give your wholesale pieces the proper attention

FRONT – Four concepts that are easy to implement, that can set you on the road to becoming one of those dealerships whose units seem to garner all the “buzz!”

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