Building Your Wholesale Brand

Building Your Wholesale Brand

Just like in the retail world, dealers and dealerships have a brand in the lanes that they can direct while selling/buying their wholesale units. A winning wholesale brand can mean a lot better returns.   Here’s a definition for you to consider:

brand is a name, term, design or other feature that distinguishes one seller’s product from those of others. – Wikipedia

The definition doesn’t include the buyers, who, with some thought out approaches can glean the benefits that a good wholesale brand will garner.

So over the next few weeks, let’s dive into both sides of the marketplace.  I’ll show you what dealerships have done to enhance their wholesale brand.  What works and what needs to be worked on…in the end, it’s just another piece to running a successful dealership.

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